Programme Aim
Our aim is to nurture experienced arts /cultural managers to be informed by an international outlook and to acquire the knowledge, skills, understanding and commitment to make arts and cultural enterprises more relevant to contemporary society.
Learning Outcomes
On successful completion of the programme, participants will be able to:
- Explain the different forces in the arts /cultural ecology and ways to effect change, including advocacy;
- Master the major aspects of arts management including strategic management, programming (including learning and participation programmes), human resources management, financial management, marketing, audience building, law and contracts, fundraising, crisis management and audience development;
- Develop advanced knowledge and understanding of the value chain in the arts and cultural industries, risk management and entrepreneurship which enable them to develop sustainable modes of operation for arts and cultural enterprises;
- Acquire a personalized professional toolkit that enables them to plan programmes for the arts and culture with an appropriate balance between the optimization of the artistic, educational, economic and social impact of different arts activities;
- Demonstrate the social-cultural, political, economic and educational aspects of audience engagement; and
- Develop insights on education and learning which will enable them to optimize the artistic and educational impacts of arts /cultural events as well as to groom their working teams into acquiring the characteristics of “learning organizations”.
Contact
Email : ema@eduhk.hk
Tel : (852) 2948 7088/ (852)2948 7139
Address : Room B1-1/F-22, Department of Cultural and Creative Arts,
The Education University of Hong Kong,
10 Lo Ping Road, Tai Po, New Territories, Hong Kong
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Copyright © 2015 The Education University of Hong Kong. All rights reserved.
Copyright © 2015 The Education University of Hong Kong. All rights reserved.