Course Descriptions


For those who admitted in 2017/18 thereafter

Arts Management-related

Management and Leadership of Cultural Enterprises (Parts1&2)

provides an in-depth understanding of the roles of a manager and leader in arts / cultural enterprises and examine the key principles, practices, and techniques used by managers in the course of their work. Topics covered include strategic planning, performance measurement, programming, corporate governance, audience development, human resources management. It seeks to provide a framework for learning and reflection during the programme of study. 

Marketing for Arts and Cultural Organizations

develops insights into how commercial marketing principles can be applied to arts and cultural organizations as well as to acquire knowledge and skills in planning and managing marketing campaigns of arts /cultural events. The uniqueness of the cultural product and its relationship with the potential market segments in contemporary society will be discussed.

Fundraising for Arts and Cultural Organizations

guides students to investigate entrepreneurial ways to build sources of revenue for arts and cultural organisations. The course addresses the financial resourcing of the arts through means other than government subsidy. Philanthropy, sponsorship and other forms of collaboration are examined in detail. Principles and practices on cultivation, solicitation and stewardship are studied with cases and examples from the Region, together with capital, annual and planned giving campaigns as well as case development and proposal writing.

Financial Management for Arts and Cultural Organizations

introduces the financial management functions of arts and cultural organizations and examines how they contribute to the overall success of the organizations. Participants will learn important components of an effective financial management system and apply them to real-life cultural institutions.

Legal Issues for Arts and Cultural Enterprises#

provides an overview of legal issues commonly encountered by arts and cultural enterprises. It prepares participants to understand existing laws relating to Copyright, Trademarks and Patents and provide them with the skills to relate their application to new emerging technologies and creative contexts.

Practicum in International Arts Management (elective)

guides students to maximize the learning outcomes which they can derive from active involvement in international professional  activities such as arts markets and overseas internship It Students will develop insights on the key players and issues involved in the international arts environment. A post-practicum report will be required to document all aspects of their international practicum experience with issue /contextual analysis, planning, implementation, impact analysis and self-reflection.  

The Arts and Technology (elective) 

gives cultural managers an overview on how technology is changing the creation, production, dissemination of the arts as well as the management of arts and cultural organizations. Participants will examine the impacts of these technological advances as well as how to apply them to enhance the efficiency and effectiveness of their organizations. Participants will also acquire a basic understanding of media art and new media.

Arts and Culture-related

Cultural Policy and Sustainability

gives an overview of the key elements which make up the cultural ecology/environment and the issue of sustainability. Participants will develop an understanding of the rationale behind different cultural policies and infrastructure, as well as diverse modes of funding support adopted in selected countries.    

Case Study in Arts Management and Cultural Context (elective)

is conducted through a five-day study trip to a spotlight city chosen by the course leader in the Asia-Pacific region. It comprises of visits to a range of key arts and cultural institutions in the spotlight city, supplemented by lectures conducted before and during the trip. The learning process will enhance the international outlook of participants.

Arts Engagement / Education-related

Arts Engagement and Education

offers participants a platform through which ideological, educational, aesthetic and practical issues concerning arts engagement, education and audience development would be examined. In order to equip participants with the ability to plan and assess education-related programmes, key learning theories, basic principles of education, and issues related to effective design for learning will also be discussed.

Entrepreneurship-related

Creative Entrepreneurship#

provides models of entrepreneurial/ business support relevant and useful for creative entrepreneurs and explore linkages between the theoretical aspects of the broader overview of the sector and the practice specifics. It will also examine how creativity can be strengthened when put through creative commercialization modeling techniques

Entrepreneurial Leadership and Cultural Management#

provides an overview of leadership and entrepreneurship theories, skills and practices necessary for effective cultural management, including developing an understanding of the core principles behind theories that have influenced the evolution and development of cultural enterprise and leadership.

Research-related

Research Methods in Arts Management

examines a range of research methods commonly used in the context of arts management. Specific research methods including case studies, documentary analysis, ethnography, survey, experimental research as well as research tools including interviews, observation, fieldwork, questionnaire survey will be studied. Participants will prepare their own research proposal.



For those who admitted in 2016/17 or before: 

Arts Management-related

Management and Leadership of Cultural Enterprises (Parts1&2)

provides an in-depth understanding of the roles of a manager and leader in arts / cultural enterprises and examine the key principles, practices, and techniques used by managers in the course of their work. It provides a solid framework and foundation for learning throughout the programme of study. Local and overseas case studies will be used to discuss areas of concern to small, medium, and large institutions.

Marketing and Fundraising for Arts and Cultural Organizations

develops insights into how commercial marketing principles can be applied to arts and cultural organizations as well as to acquire knowledge and skills in planning and managing marketing campaigns of arts /cultural events. The uniqueness of the cultural product and its relationship with the potential market segments in contemporary society as well as key aspects of marketing applicable to cultural enterprises will be discussed.The broader issue of building new audiences for arts and cultural events in contemporary society will also be dealt with through case studies of successful local and international initiatives. This course also provides a practical overview of fundraising for not-for-profit arts and commercial cultural enterprises. The entire fundraising process including identification of prospects, writing of funding proposals and relationship building will be examined.

Financial Management for Arts and Cultural Organizations

introduces the financial management functions of arts and cultural organizations and examines how they contribute to the overall success of the organizations. Participants will learn important components of an effective financial management system and apply them to real-life cultural institutions.

Legal Issues for Arts and Cultural Enterprises#

provides an overview of legal issues commonly encountered by arts and cultural enterprises. It prepare participants to understand existing laws relating to Copyright, Trademarks and Patents and provide them with the skills to relate their application to new emerging technologies and creative contexts.

Arts and Culture-related

Cultural Policy and Sustainability

gives an overview of the key elements which make up the cultural ecology/environment and the issue of sustainability. Participants will develop an understanding of the rationale behind different cultural policies and infrastructure, as well as diverse modes of funding support adopted in selected countries.

The Creation, Dissemination and Critique of the Arts

cultivates an understanding of process involved in the creation,production and dissemination of the arts in general and an art form chosen by the student in particular. They have to appreciate the wide spectrum of the art form, spanning from the avant-garde and subversive to the mainstream and populist. Students will examine how changes in lifestyle, demographics, technological advances and other environmental factors might affect this process. In addition, the role of critical reviews of individual art products and analytical frameworks which help to explain the process of cultural dissemination and consumption (such as cultural theories) will be addressed.

Case Study in Arts Management and Cultural Context (elective)

is conducted through a five-day study trip to a spotlight city chosen by the course leader in the Asia-Pacific region. It comprises of visits to a range of key arts and cultural institutions in the spotlight city, supplemented by lectures conducted before and during the trip. The learning process will enhance the international outlook of participants.

Arts Engagement / Education-related

Arts Engagement and Education

offers participants a platform through which ideological , educational, aesthetic and practical issues concerning arts engagement, education and audience development would be examined. In order to equip participants with the ability to plan and assess education-related programmes, key learning theories, basic principles of education, and issues related to effective design for learning will also be discussed.

Seminars in Public Engagement Strategies of Cultural Venues (elective)

provide students with insights on how different cultural venues engage their stakeholders and the public at large. The inter-relationship between the nature of the cultural venues (non-profit or commercial), their cultural vision, operating structures and modes of public engagement will be studied. The course will also examine the role cultural venues play in cultural development as well as the pros and cons of outsourcing venue management functions to independent operators. 

Entrepreneurship-related

Creative Entrepreneurship#

provides models of entrepreneurial/ business support relevant and useful for creative entrepreneurs and explore linkages between the theoretical aspects of the broader overview of the sector and the practice specifics. It will also examine how creativity can be strengthened when put through creative commercialization modeling techniques.

Entrepreneurial Leadership and Cultural Management#

provides an overview of leadership and entrepreneurship theories, skills and practices necessary for effective cultural management, including developing an understanding of the core principles behind theories that have influenced the evolution and development of cultural enterprise and leadership.

Research-related

Research Methods in Arts Management

examines a range of research methods commonly used in the context of arts management. Specific research methods including case studies, documentary analysis, ethnography, survey, experimental research as well as research tools including interviews, observation, fieldwork, questionnaire survey will be studied. Participants will prepare their own research proposal.

#Courses are offered in conjunction with Goldsmiths, University of London  

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