Gerald originally worked as a theatre designer also managing and touring productions extensively in Eastern Europe and the USA before founding the postgraduate MA Arts Administration and Cultural Policy and later the MA in Creative and Cultural Entrepreneurship at Goldsmiths. He also co-created a new MA Cultural and Creative Industries in Abu Dhabi and a Cultural Policy summer school for Boston University. For the British Council and other agencies he has taught arts management courses including Arts Marketing, Arts Education, Fundraising, Copyright and Strategic Planning in over 20 countries worldwide. For a number of years he analyzed the box office statistics for the West End Theatres in London and published on Arts Policy and practice in the UK and Slovakia. Funded by the Ford Foundation he has worked on behalf of The Ministry of Culture, Sports and Tourism in Viet Nam establishing Arts Management education in Hanoi University of Culture, and working with over 50 professional arts companies to enter a market economy.

Siân is a lecturer in creative enterprise, innovation, social enterprise, cultural policy and leadership and management. She has worked internationally for IIMB in Bangalore, GoDown in Nairobi and the East Africa region and in the UK nationally for the Arts Council England, the National Endowment for Science, Technology and the Arts (NESTA) and the Innovation Unit.

Siân was responsible for the content and delivery of NESTA’s residential training programme for highly talented individuals and managed a national seed fund for new business models in the Creative Industries. The progressive and groundbreaking approach to learning in that area led to an open source guide for creative start-ups. With a £15million spending, over 70 new businesses were supported, launched and remain trading.

Siân has been a speaker on new business models, open innovation, new financial instruments and entrepreneurship education at: Arts & Business, Nominet Trust , Fashion Start-Ups Symposium Berlin, British Council USA, Boston; Boston University, OECD in University of Leipzig the Russian – British Creative Economy Forum.